WHY DESIGN THINKING?

Design Thinking is a collaborative creative practice where decisions are user behavior driven. It's essence lies in empathizing with user and understanding the user's conscious and unconscious behavior. 

The non-linear, iterative and exploratory nature of the process bring forth new findings resonating with the user-behavior.

The final outcome upon implementation of this information is an empathic, human-centered innovative solution.

INITIAL INGREDIENTS

DIVERSE PEOPLE

COLLABORATION

  • The process starts with the users and other stakeholders getting together to explore the problem.

NON-LINEAR ITERATIVE PROCESS

PROTOTYPE

IDEATE

TEST

 Creating a pool  of ideas through     collaboration

Building quick-simple      prototypes to test

Test prototype with    user for feedback

  • After the problem is framed from initial research, a non-linear process begins.

  • To and fro keeps occurring among the 3 components through various iterations.

  • As the process repeats a better outcome is achieved and ends with the best possible outcome.

FINAL OUTCOME

INNOVATION

  • The final outcome is an empathic,      human-centered  innovative solution.