WHY DESIGN THINKING?
Design Thinking is a collaborative creative practice where decisions are user behavior driven. It's essence lies in empathizing with user and understanding the user's conscious and unconscious behavior.
The non-linear, iterative and exploratory nature of the process bring forth new findings resonating with the user-behavior.
The final outcome upon implementation of this information is an empathic, human-centered innovative solution.
The process starts with the users and other stakeholders getting together to explore the problem.
NON-LINEAR ITERATIVE PROCESS
Creating a pool of ideas through collaboration
Building quick-simple prototypes to test
Test prototype with user for feedback
After the problem is framed from initial research, a non-linear process begins.
To and fro keeps occurring among the 3 components through various iterations.
As the process repeats a better outcome is achieved and ends with the best possible outcome.
The final outcome is an empathic, human-centered innovative solution.